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Sho Madjozi: The Pop Star Using Traditional Culture To Shape A Fresh Identity For Young South Africans

South African rapper Sho Madjozi is a bold and colourful presence in pop culture, as famous for her catchy lyrics as for using traditional clothing and dance in a fresh way. By 2021 she had established herself as best female artist at the South African Music Awards. But Sho Madjozi is more than music. She's also about setting trends – through reinventing Tsonga costume, hairstyles and dance. The Tsonga people also live in neighbouring Mozambique, Zimbabwe and Eswatini.

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