UNCOVER: TRANSFORMING AFRICAN BEAUTY WITH LOCAL EXPERTISE AND DIGITAL INNOVATION

In Africa, demand for beauty and personal care is growing fast but there’s still a gap in what’s available for consumers. Fake cosmetics and skin-whitening products can put consumers at risk, while the global brands that import to the continent are often expensive and not tailored towards Black skin. Uncover – a startup founded by three women in Kenya in 2020 – wants this to change.